Integration
Verify your VerticalResponse audience before you send
VerticalResponse contact lists can include active, bounced, and unsubscribed records in the same download, which makes it easy to re-mail addresses that should stay suppressed. Exporting a list, verifying deliverability with Bounceless, and re-importing only send-decision rows separates dead mailboxes from legitimately suppressed contacts before the next send.
How it works
Steps are sourced from VerticalResponse's official documentation (reference) and have not yet been walked on a live VerticalResponse account by a Bounceless team member — treat exact menu labels as indicative until this note is removed.
When to run it
Common questions
Does VerticalResponse include bounces in the CSV download?
Yes. VerticalResponse Download List help states the CSV includes contact fields plus bounce and unsubscribe information where available. Use Bounceless on the email column to get a current deliverability read, then decide whether an address should stay suppressed, be removed, or be retried based on your consent and list policy — not the stale flag alone.
Can I use the VerticalResponse API instead of Download List?
VerticalResponse documents downloadList and downloadListBackground API methods with csv delimiters for programmatic exports. This guide follows the dashboard Download List flow so marketers without API credentials can run the same verify-then-import loop Bounceless supports for other ESP CSV workflows.
Does Bounceless override VerticalResponse unsubscribe status?
No. Bounceless verifies deliverability, not consent. If VerticalResponse marks an address unsubscribed, keep it suppressed unless you have a documented re-permission path. Use verification to avoid mailing dead addresses among your opted-in contacts, not to bypass unsubscribe records.