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Verify your Mad Mimi audience before you send

Mad Mimi was retired on August 30, 2024, so this guide targets archived subscriber CSV exports — not a live Mad Mimi account. Those migration files often sit untouched for months; verifying them with Bounceless before you import into GoDaddy Email Marketing or another ESP catches decayed addresses that would otherwise bounce on day one of the new platform.

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How it works

[01]Locate your Mad Mimi subscriber exportIf you exported before retirement, use your saved CSV from the Mad Mimi audience tab (select all on a list, then download as CSV). If you no longer have the file, contact GoDaddy support for archived Mad Mimi account data — the madmimi.com homepage confirms retirement and points to GoDaddy Digital Marketing as the successor product.
[02]Verify the CSV in BouncelessUpload the Mad Mimi export to Bounceless as a bulk verification job. Each address gets a confidence level, reason codes, and a Pre-Send Decision so you know which rows are safe to migrate.
[03]Download the verified resultsWhen processing finishes, download the results file and filter to send-decision addresses. Keep suppress-decision rows out of the file you will upload to your replacement ESP.
[04]Import the clean file into your new ESPUse your successor platform import flow — for example GoDaddy Email Marketing or MailerLite migration guides — to upload only the verified send-decision CSV. Do not re-import invalid rows just because they were once active in Mad Mimi.

Steps are sourced from Mad Mimi's official documentation (reference) and have not yet been walked on a live Mad Mimi account by a Bounceless team member — treat exact menu labels as indicative until this note is removed.

When to run it

GoDaddy Email Marketing migrationMad Mimi billing stopped after July 2024 and the product retired August 30, 2024. Verify your last Mad Mimi CSV before importing into GoDaddy Digital Marketing so the first send on the new stack does not replay years of list decay.
Legacy list archivalTeams keeping a Mad Mimi export as an archive should still verify before any reactivation campaign. Addresses go stale even when the source platform is gone.
Third-party ESP onboardingMailerLite and other ESPs publish Mad Mimi migration guides that start with a CSV export. Run that export through Bounceless first regardless of which platform receives the clean file.

Common questions

Can I still log into Mad Mimi to export a list?

No. Mad Mimi's public homepage states the product was retired as of August 30, 2024. New sends through Mad Mimi are not available. This guide assumes you already have a CSV export or can request archived data from GoDaddy support — not a live Mad Mimi export button.

Why publish a Mad Mimi integration page after retirement?

Legacy URLs like /madmimi.html still redirect to this guide, and many teams still hold Mad Mimi CSV exports for migration. Documenting the verify-then-import loop gives those files a current hygiene step even though the original platform no longer runs campaigns.

Does Bounceless connect to Mad Mimi automatically?

No. There is no live Mad Mimi API to connect. Verification is entirely CSV-based: you provide the export file, Bounceless returns Pre-Send Decisions, and you upload the clean rows to whichever ESP replaced Mad Mimi in your stack. No OAuth or Mad Mimi credentials are involved.

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